We love the ‘Heritage Heart’, the unique commercial/cultural district defined by the intersections of Main, Broadway, and Kingsway. We bet you do too.
BUT we are at risk of losing the ‘heart’ of Mount Pleasant and the local independent businesses and cultural groups who have homes there.
Did you know that the Heart of Mount Pleasant was ranked # 1 on Heritage Vancouver Society’s 2019 Top Ten Endangered Watch List?
The recognition of this district as the ‘heart’ of the community and the name “Heritage Heart” were born from the 2010 Mount Pleasant Community Plan (MPCP) and subsequent Implementation Package (IP), which were co-created by the City of Vancouver and the community through the investment of taxpayer dollars and hundreds of thousands of volunteer hours. They document the ‘heart’s’ importance as a vibrant shopping, cultural and gathering spot, not only to the neighbourhood but city-wide. Both documents also include the policy of “retaining the existing scale and character” of this small portion of Mount Pleasant.
To protect this treasured district, we are asking that the Broadway Plan formalizes this policy and that the City go on to create and implement a management plan for the “Heritage Heart” that deals holistically with the social diversity, independent businesses, affordable rents, historic architecture, smaller store frontages, public spaces and unique personality of Mount Pleasant.
Our Vision? When transit users emerge from the future Main Street Broadway Subway station, they will arrive at Mount Pleasant’s vibrant and distinct ‘Heritage Heart’, not a generic “could-be-anywhere” intersection.
The clock is ticking; the time to act is now! The draft Broadway Plan is expected in Spring 2021. Join us as we call upon the City to include a commitment to creating a management plan for the ‘Heritage Heart’ within the Broadway Plan.
Here’s how you can join our campaign:
Sign Change.org petition to City of Vancouver Mayor & Council to “Keep the beat in the ‘Heart’ of Mount Pleasant here.
Or, copy and paste URL to petition: https://www.change.org/p/vancouver-mayor-and-city-council-keep-the-beat-in-the-heart-of-mount-pleasant
Note: After you sign the petition, change.org will solicit for a donation on this issue, this is how change.org operates – they give exposure in exchange for money. Please do not donate to this issue through change.org.
Second, stay informed!
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And finally, if you’d like to help us cover the administrative costs of running this campaign, please donate to our FundRazr page here.
We are a small but dedicated grassroots organization and, as such, any financial support, small or large, is very much appreciated. Thank you!